Orange County Search Engine Optimization Company
Search Engine Optimization (SEO)
Organic Search should be at least 40% of your online marketing traffic. 83% of prospective traffic click on positions 1 to 3. SEO services are designed to place your business at the top of the organic search engine results. Clicks that are free and in front of the right searcher and guiding them to be your next customer.
SEO as it relates to your companies web presence.
Here are the statistics:
- 95% of customers research using Search Engines before buying
- 91% of customers contact a business immediately after searching
- 83% of search engine traffic goes to the top 3 ORGANIC results
SEO gives you permanent online presence that is main key performance indicator of your online presence. Most importantly, sustainable.We understand that every business is different. Your campaign’s initiatives will be focused around your goals, your budget, and your revenue objectives. We customize every single one of our client’s campaigns, prioritizing objectives to ensure your success in the best way possible. We invite you to be involved in setting the goals and objectives for your success.
Search engine optimization is a dynamic, continuously evolving science, a science that is the forefront of Ai. It is our job to understand those equations and their related permutations. Google files a patent for many ranking algorithms use to query the best candidate site for high ranking. Our team keeps apprised of them daily and studies them for the clues.
Our clients include car dealers, solar energy, medical, e-commerce on a variety of products but we are not limited, we are expert in almost every field that your business may require. IDTek is personally involved in our clients’ successes. IDTek strives to get the maximum ROI and promises that your organic presence will promote explosive growth to your business.
When a new client or prospect is interested in our services, a competitive analysis that outlines how your business ROI can benefit from IDTek’s next generation SEO services. We will give you a rundown on the the ranking of your competitor what the ones that are at the top of search are doing right and show you how we can meet and exceed their web presence. Our job is to exceed each and every competitor’s online efforts and make you more money.
Website User Experience Analysis
IDTek examines your website to identify technical errors finds opportunities to improve. IDTek reviews your website and checks for broken links, canonical issues, page speed, site architecture, URL names, images and multimedia elements, submits organized sitemaps and performs a plethora of technical tasks that affect ranking factors.
Precise keyword selection is required for successful SEO. It’s also critical to your business’s success. Choosing the right keywords will determine how your website is ranked. The keywords you rank for determine the quantity and quality of visitors that find your website. We take keyword research to a whole new level by exploring and discovering the best keywords for traffic, conversions, and growth. Our criteria for keyword selection follows our 3 R’s:
- Relevant – keywords will be specifically relevant to your business, product, or service.
- Reachable – keywords will be realistic targets, selected for fastest ROI
- ROI – keywords will increase revenue, leads, sales, subscribers..
We work with you directly to create a complete keyword list and strategy.
The written content on your site must be relevant to search terms. Authoritative content that is based on facts and is never duplicated. IDTek creates custom content to make your website pagesYou need unique, exclusive content on your pages with frequent updates to provide new information and freshness. Due to Google’s Panda Update, the crawlers are now able to determine your site’s overall subject authority based on your content. That’s why your website needs a complete content development strategy.
Next Generation SEO Coding
SEO in 2015
When we enter keywords into search engines, we ask questions in order to get answers. Google makes sense of questions, delivering answers inside of boxes (termed “Knowledge Graph” from Google’s Knowledge Vault) along with the usual search results. What if we asked a more practical question, such as “What’s the cost of a 2015 Toyota“? We get a list of search results. These results reflect that the search engine understands the meaning of the question asked and the answers to the question are exactly what the “Semantic Web” is all about, i.e., the search results reflect that the search engine really knows the meaning of the question and knows the best answers to that question. And, while all of those search results have many things in common nine out of ten of the Google search results have something else in common, Structured Data
Schema (Structured Data) was integrated to greatly enhance each website’s SEO. Next Generation SEO uses structured data coding such as JSON-LD, RDFa (Resource Description Framework in Attributes), LOD (Linked Open Data), LSI (Latent Semantic Indexing) & SVD (Singular Value Decomposition), even LDA (Latent Dirichlet Allocation).
When architects and engineers start to build a building they have plans or schematics for that structure, to make sense of what goes where. Major search engines decided just a few years ago that they had problems trying to exactly figure out what goes where, so they got together to start Schema.org, a centralized library of a web data architecture intended to offer structure, behind-the-scenes, for online stores and for online publishers. This repository of structured data, or Schema, is simply intended to be used by publishers and e-commerce websites so that the search engines can more precisely make sense of what each website publishes or sells.
Web engineers use semantic technologies such as referenced ontologies (e.g., Schema.org). Web technologists are also standardizing emerging industry-specific ontologies, or industry-normative taxonomies, to serve Line of business (LOB) semantics (i.e., domain-specific ontologies) for newspapers, libraries (e.g., LOC MOD), project management, art museums, biomedicine, biochemistry, genetics, the Life Sciences, IT services, the insurance industry (in tandem with ACORD), auto manufacturers and car dealers, a comprehensive Semantics of Business Vocabulary and Business Rules (SBVR) standards, the eXtensible Business Reporting Language (XBRL) standard, the travel industry, and across financial institutions ontologies, within that industry. Seems like we’ve some a long way from stuffing keywords into web pages, now that we are applying syndetic (connecting) structures to syntactic semantics (Schema for indicating ‘meaning’), and an exhaustively thorough understanding of semantic ontologies was updated last September within the Object Management Group’s (OMG) Ontology Definition Metamodel (ODM) — with XML Metadata Interchange (XMI) files included. After careful relevant keyword selection for every page on your site, we construct search engine friendly HTML code that search engine crawlers read and assess to determine the ranking of your site for every search result. Onsite optimization includes all meta content (title tags, alt tags, alt texts and descriptions) that guide crawlers around your site while determining your site’s value.
SEO Tracking and Reporting
Google Analytics is the most powerful SEO management tools. We use it to systematically track, implement and deliver meaningful ROI. IDTek provide you with a project management team full of SEO experts who are focused on your ongoing optimization. Our ongoing consulting is data driven. Every day, we are reviewing and analyzing your website for progress and ranking improvements. We keep a close watch on the most important details, ensuring prompt and proactive actions the move you forward faster. Our reporting includes many things like:
- Ranking Reports
- Competitive Analysis
- Link Analysis
- Keyword Density Analysis
- On-Page UX Optimization
- Design Changes
- Strategic Reviews and Assessments
Contact us today. We look forward to helping you make more money.